
Avery Dennison DE&I
Directed a visual identity and launch video that made Avery Dennison’s DE&I story authentic, engaging, and easy to share company-wide.
I’m a Creative Director specializing in brand strategy, internal communications, and video – crafting campaigns and systems that align teams, build culture, and drive engagement at scale. Explore how I bring strategy and creativity together through internal identities, corporate videos, and product experiences that create real impact.

Directed a visual identity and launch video that made Avery Dennison’s DE&I story authentic, engaging, and easy to share company-wide.

Created a bold visual identity and theme that brought clarity and energy to Adobe’s open enrollment, driving stronger engagement and results.

Developed a creative strategy and visual identity that helped Autodesk bring its Culture Code to life across global employee communications.

Produced corporate videos and designed motion graphics to support a range of internal communications and storytelling initiatives.

Drove the creative strategy and product design, and oversaw the development of Jazwares’ crowdsourced product innovation platform, turning fan ideas into validated new toy concepts.

Led the creative strategy and product design for Xerox Connex, transforming a standard sales tool into a branded, gamified platform that boosted reseller engagement and loyalty.
I have over 14 years of experience partnering with HR, communications teams, and marketing leaders to turn complex business messages into clear, creative experiences. Through brand systems, video, and digital storytelling, I help teams align around purpose, culture, and change.
Visual and campaign identities
Internal communication design systems and toolkits
Employee engagement videos and storytelling assets
Digital platforms, microsites, and interactive experiences
Creative leadership and strategy
Campaign and content development
Video production oversight and execution
Cross-functional leadership across design, communications, and marketing
Translate business goals into creative solutions
Build scalable systems for consistency and efficiency
Lead and mentor multidisciplinary teams
Deliver measurable creative outcomes
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere, FireFly), Figma, HTML/CSS
AI: ChatGPT, Midjourney, Google Studio (Nano Banana and Veo 3)
Presentation: MS Powerpoint, Google Slides
Project Management: Asana, Jira, Smartsheet