Avery Dennison DE&I
Directed a visual identity and launch video that made Avery Dennison’s DE&I story authentic, engaging, and easy to share company-wide.
Making Strategy an Experience
I’m a Creative Director focused on experience strategy for complex organizations. My work turns ambitious ideas into clear brand systems, digital platforms, and employee experiences that connect strategy, technology, and people.
Adobe Open Enrollment
Created a bold visual identity and theme that brought clarity and energy to Adobe’s open enrollment, driving stronger engagement and results.
Autodesk Culture Code
Developed a creative strategy and visual identity that helped Autodesk bring its Culture Code to life across global employee communications.
Corporate Video
Produced corporate videos and designed motion graphics to support a range of internal communications and storytelling initiatives.
Jazwares Jazwings
Drove the creative strategy and product design, and oversaw the development of Jazwares’ crowdsourced product innovation platform, turning fan ideas into validated new toy concepts.
Xerox Connex
Led the creative strategy and product design for Xerox Connex, transforming a standard sales tool into a branded, gamified platform that boosted reseller engagement and loyalty.
about me
Creative Director focused on clarity in complex organizations
I’m a Creative Director with over 14 years of experience helping organizations translate complex ideas into experiences people can actually understand and engage with.
Much of my work sits at the intersection of brand, digital platforms, and employee experience. I partner closely with HR, communications, marketing, and product teams to turn strategy, culture, and change initiatives into clear systems, storytelling, and experiences that help people navigate what matters.
My background spans brand systems, digital experiences, video storytelling, and platform design, but the thread across all of it is the same: designing structures that help organizations communicate clearly and move forward with alignment.
what makes me different?
My Expertise
The Work I Create
Experiences that help organizations communicate clearly and move forward with alignment.
Brand and campaign identities
Internal communication systems and toolkits
Employee engagement videos and storytelling assets
Digital platforms, microsites, and interactive experiences
The Skills I Bring
Strategy, leadership, and creative direction that connect ideas to execution.
Creative leadership and experience strategy
Campaign and content development
Video production direction and storytelling
Cross-functional leadership across design, communications, and marketing
How I Work
Turning complex ideas into clear structures and experiences.
Translate business goals into creative solutions
Design scalable systems for consistency and efficiency
Lead and mentor multidisciplinary teams
Deliver creative work that drives measurable engagement
Tools & Platforms
Technology that supports modern creative workflows.
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere, Firefly), Figma, HTML/CSS
AI: ChatGPT, Midjourney, Claude, Google AI Studio (Nano Banana, Veo 3)
Presentation: PowerPoint, Google Slides
Project Management: Asana, Jira, Smartsheet