Avery Dennison DE&I
Created the visual identity, tagline, and launch video for Avery Dennison’s global DE&I strategy — rolled out across 40+ countries and adopted as the system for all culture work that followed.
Creative Direction for Complex Organizations
I’m a fractional Creative Director. I work with B2B and enterprise companies. When something isn’t connecting with the people it’s meant for, I figure out why — and fix it. The result is brand systems, campaigns, video, and digital experiences built to last.
Adobe Open Enrollment
Developed the campaign theme, visual identity, and full design system for Adobe’s open enrollment — driving a 10% lift in enrollment, a 30% increase in site traffic, and a 90% clarity rating.
Autodesk Culture Code
Built the visual identity for Autodesk’s Culture Code campaign — a distinct system that gave 10,000+ employees consistent, recognizable language and became the template for all culture communications that followed.
Corporate Video
Directed video end to end for internal communications programs at Amazon, Autodesk, Adobe, Avery Dennison, and Frito-Lay — concept and script through production, motion design, and final delivery.
Jazwares Jazwings
Defined and shipped Jazwings for Jazwares in under six months — a fan crowdsourcing platform built so the strongest ideas surfaced through structured engagement rather than volume or popularity.
Xerox Connex
Rebuilt Connex for Xerox’s Latin American reseller network — naming, brand identity, UX, and a gamified points and badge system that turned a tool sales reps avoided into one they competed on.
about me
Creative Director. Fractional Partner. 14 Years in B2B and Enterprise.
I work across strategy and execution. That means I’m as comfortable defining how a campaign should feel as figuring out how an experience should work. My background spans brand identity, internal communications, video, and digital platforms. But in every case the goal is the same: take something complicated and make it easy to understand.
I also tend to build things that last beyond the original brief. Identity systems, campaign frameworks, and design toolkits that teams keep using long after launch.
So I work with a small number of clients at a time. If you’re trying to make something complex easier to understand, I’d like to hear about it.
what makes me different?
My Expertise
The Work I Create
Experiences that help organizations communicate clearly and move forward with alignment.
Brand and campaign identities
Internal communication systems and toolkits
Employee engagement videos and storytelling assets
Digital platforms, microsites, and interactive experiences
The Skills I Bring
Strategy, leadership, and creative direction that connect ideas to execution.
Creative leadership and experience strategy
Campaign and content development
Video production direction and storytelling
Cross-functional leadership across design, communications, and marketing
How I Work
Turning complex ideas into clear structures and experiences.
Translate business goals into creative solutions
Design scalable systems for consistency and efficiency
Lead and mentor multidisciplinary teams
Deliver creative work that drives measurable engagement
Tools & Platforms
Technology that supports modern creative workflows.
Design: Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects, Premiere, Firefly), Figma, HTML/CSS
AI: ChatGPT, Midjourney, Claude, Google AI Studio
Presentation: PowerPoint, Google Slides
Project Management: Asana, Jira, Smartsheet